Want to generate those first 1000 subscribers on your YouTube channel? We show you 8 easy ways of doing that by putting your audience, rather than your desire to earn revenue, first.
In this post, we're going to guide you on the journey to 1,000 YouTube subscribers, but first, answer this question - why do you want 1,000 subscribers?
If your answer is because you want to monetize your YouTube channel, well, don't forget, you need 4,000 hours of Watch Time too. Don't forget that you also need to apply for the YouTube Partner Program and be accepted into it, because YouTube will be checking whether or not you're trying to buy subscribers or manipulate the metrics.
8 Ways to Get to 1000 YouTube Subscribers
If it's because you want to monetize your YouTube channel, then you're not thinking about your audience. Can you see where I'm going with this? Let's kick off the 8 ways you can build those first 1000 subscribers.
#1 Put Your Audience, Rather Than Revenue, First
Now, if it's because 1,000 people represent a huge community that has put their faith and trust in your content to inspire and educate them, then you're on the right YouTube path.
We've uploaded over 600 videos on the vidIQ YouTube channel now, and we've had over two million comments. I haven't read every single one of them, I must confess, but the overriding theme of a lot of these comments is a lack of understanding of the YouTube platform.
Most new creators naively, and understandably so, are thinking more about what they can get from the YouTube platform rather than what they can give to their audience. And I've said this already in videos that we've made in 2020. Stop thinking about the metrics and how you gain things from the content that you create, and think first about what's valuable to your YouTube audience.
I can almost guarantee that when you shift the mindset from you to your audience, your channel will grow so much faster and so much more easily that you'll hit 1,000 subscribers before you even know it.
That's because your content, your daily interaction with your community, becomes far more important than any milestone that you're trying to achieve.
Now, while I did say that milestones aren't necessarily that important, especially to your audience at this stage, they probably still do rattle around in the back of your head. So let's touch on this to help with your mental welfare. Getting to 100 subscribers is one of the hardest things you will do on the YouTube platform. We know, we were there to help guide you through it, and if you weren't there, then here's a video that you should definitely watch:
Now, let's say theoretically that it took you three months to get 100 subscribers, and then, your next target is 1,000 subscribers. That might be a bit of a stretch, but at the same time, it's not going to take 30 months to get to 1,000 subscribers because, like with any YouTube channel, you will be gaining momentum.
So you want to have incremental increases in milestones. So going from 100 subscribers to maybe 250 subscribers, then maybe 500 subscribers, 750 subscribers, all the way up 1,000 subscribers.
As long as you're aware of a reachable goal somewhere in the distance and you keep track of your incremental steps towards that milestone, whether it be two or three subscribers a day or 10 or 20 subscribers a week, that will nourish you as you nourish your audience with the value from your content.
If you have over 100 subscribers and you're working towards 1,000 subscribers, for the typical channel you've probably done a few dozen videos and you have some experience and an understanding, generally, of what your audience likes on your channel. So it's now time to solidify your value proposition.
#2 Define Your Value Proposition on YouTube
What does that mean? Let me put it very simply. Describe your channel in five seconds or less in a catchy, memorable fashion. For example, our value proposition could be 'YouTube growth channel', but in order to make it catchy and memorable what do we say our channel is about? 'Educating your YouTube journey.'
Now, let me give you a couple more made-up examples. Fortnite gaming channel. There are literally hundreds of thousands of these on YouTube already, so how do you describe your channel in a catchy, memorable way if you're a Fortnite gameplay channel? Well, it could be something along the lines of your channel is all about how to improve the gameplay performance of Fortnite or any other first-person shooter game. It gives your channel more focus, your audience knows exactly what your channel is about, and it's memorable.
What about a channel all about European travel?. Now, it's too generic, we've heard it all before. Let's try this though; Euro-penniless traveling nomad. All right, it's not my best effort, but I came up with it in five seconds. That defines your channel as content all about an individual going around countries of Europe, most likely on an extreme budget. And what type of content is that going to appeal to in terms of a target audience? Young students.
So you've sold your channel to your audience, not explicitly and functionally, but through a catchy, memorable value proposition. Now, this can change over time. There is nothing wrong with that, but if your channel has a core theme, you always know the value that you're trying to deliver to your audience, and your audience, whether they be new visitors or regular subscribers, will always know what to expect from your content.
#3 Double Down on YouTube Content that Works
When it comes to starting and building a YouTube channel I always say that nothing beats experience. Hopefully, by now you should have some videos out on the platform and you've got some views and some subscribers. So what you've gained from that is social proof.
You will have certain videos that have performed better than others. You'll have videos that have some engagement and some feedback asking you to make followup videos or asking you general questions, which you could potentially answer with future content.
So my advice to you now would be to start researching your channel, even if it is the simplest trick in the book, which is to go to your video tab on your channel page and sort by the most popular videos. If there are any patterns in the top five or 10 videos that are telling you a certain type of content works, then make more of that content, whether it's about a particular topic or a video style.
It may be that you've already chosen your video topic niche, whether it be sports, gaming, politics, wrestling, beauty, etc but from the content that you have you should by now be able to find a sub-niche in that particular topic. Now, it might be predictions or tutorials or reaction videos or when you're in front of the camera and you're giving your personal stories.
When you start your YouTube channel, there is nothing wrong with experimenting 80% of the time, but as your channel grows, you'll get to a stage where you are serving your audience the content they want to see 80% of the time while you can experiment with the other 20% of the content.
Know more about your own channel and discover what works for your audience, and it's pretty simple, do more of it. If you drill down into that concept a little further, if you want more subscribers, then look at the videos on your channel that bring in the most subscribers and make more content based on those videos.
You can use the vidIQ Channel Audit tool to do this, as we have a column which shows you which videos on your channel bring in the most subscribers. Funnily enough, it's our video tutorials that are all about how to get more subscribers, hence, why we're doing this followup video on how to 1,000 subscribers in 2020.
Do you know what we're also likely to do in the future? Based on the data we're getting from our Channel Audit tool, which is also telling us that we're making successful gaming content, we're going to make a video on how to get 1,000 subscribers as a gaming channel. It just makes sense.
#4 Create an Engaging YouTube Channel Trailer
Now, this next thing may be way down your priority list as you build out your YouTube channel, but maybe you want to start thinking about creating a channel trailer. We've already talked about your value proposition. A channel trailer should essentially encapsulate that value proposition in a video of no more than 30 to 45 seconds. By all means, look at how successful creators have already used channel trailers to introduce themselves to an audience.
This is an excellent example from the Apartment Therapy channel. It includes their value proposition (Own Your Home), plus a good call to action (Subscribe to
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