YouTube is still the most popular online video-sharing platform, despite the recent emergence of Facebook, Snapchat, and Instagram as potential competitors. Every day, YouTube users watch at least one billion hours of video. 02Contributors, on the other hand, publish at least 300 hours of video per minute to the social media platform.
Going by the numbers mentioned above, it is clear that YouTube can be an incredible marketing channel. The main challenge, however, is the stiff competition among various content creators for the attention of the site's users.
The number of subscribers on your channel is the best metric to gauge your popularity on YouTube. Obviously, a higher number of subscribers translates into more views for the videos you publish. A higher view count means more earnings, and for business owners, it can potentially increase the traffic to your commercial website.
So, how can you get more subscribers to your channel?
Well, it is not easy. However, you should find some comfort in the fact that a considerable percentage of content creators have no knowledge of strategies that can help them attract subscribers to their channel. Therefore, if you can come up with tactics to woo YouTube users to your channel, you will soon leverage the numerous benefits of this popular platform.
Enough said, here are some proven ways of getting more subscribers to your YouTube channel.
Think from the user's point of view. Why would they subscribe to a particular channel? 02Often, the main reason subscription is because a user knows what to expect from your channel.
For instance, a channel that publishes random videos on various topics is unlikely to attract many subscribers. Contrarily, a channel that is focused on one subject, say 'digital marketing tips' is far much likelier to get the attention of YouTube users. Also, ensure that your videos are relevant to the chosen theme.
After choosing your preferred theme, the next step involves making a channel trailer. This is essentially a short video that auto-plays whenever someone visits your channel. It is a great way for unsubscribed visitors to get a preview of the theme of your channel.
A channel trailer should be as good as any other first impression. It is highly recommendable to get an expert video editor to make it on your behalf. Such services are available on the cheap on most freelancing websites. Ideally, the trailer should not exceed 30 seconds.
Focus on creating quality content. The best way of doing this by thinking from the perspective of your target audience. What are their challenges? Does my content solve such challenges?
Remember, when a user subscribes to your channel, it means that they want to get notifications every time you post new content. If you post great stuff, more people will subscribe because they want to get more of the same. Your existing subscribers are also likelier to recommend your channel to friends if you maintain high-quality content.
As mentioned above, content must maintain a certain level of quality for your YouTube channel to experience success. Always make sure that you ruthlessly edit your videos before posting so that only the best bits go online.
If you put too much emphasis on frequent publishing and compromise on quality, the reputation of your entire brand will suffer as a result. When shooting videos, it is advisable to make several recordings and later choosing the best of the bunch. You must also invest in quality editing software to assist you in this demanding process.
Video thumbnails are essentially what a cover is to a book. In fact, thumbnails can be more effective in luring a visitor to click on a video than the titles. Hence, it is important to maintain consistency throughout your thumbnails because it makes your channel articulate.
With YouTube, you can choose the video frame to appear as the thumbnail for each video. However, it is better to design them on your own. One of the best online resources for making custom thumbnails is Canva, which is available for free. Using this platform, you can design thumbnails that make your channel coherent and grab the attention of visitors simultaneously.
There is absolutely no reason for subscribing to a channel that posts three times a year, regardless of the quality of the content. If you decide to do bi-weekly videos, make sure you stick to that schedule (YouTube has a scheduling feature to help in this regard).
In addition to increasing subscriber numbers, consistency also boosts the level of engagement on your video posts. Some of the forms of engagement you may receive on your videos include likes, sharing to other social media, and comments and so on.
One strategy that most YouTubers overlook is the use of SEO-focused titles and descriptions for their video publications. Adding relevant search terms to your video titles will certainly increase the visibility of your channel and can potentially lead to new subscriptions.
The easiest way to identify popular search terms is through YouTube's auto-fill feature which automatically suggests SEO-friendly titles upon typing a few keywords. Another method of optimizing your titles for search is including the phrase 'how to' followed by the challenge your video intends to solve. This tactic ensures that your content remains evergreen because 'how to' videos are the most watched on the internet.
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